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Press Releases

July 14, 2008

CONSUMER SURVEY FINDINGS INDICATE ATM AVAILABILITY TIED TO CUSTOMER RETENTION

Survey finds ATM reliability a determining factor in customer loyalty

CHARLOTTE, N.C., July 14, 2008 – Level Four Americas LLC, a leading supplier of open standards-based ATM software, released a recent consumer survey conducted by Harris Interactive, which found that 45 percent of U.S. consumers would be likely to switch banks if their bank’s network of ATMs was often unreliable.     

Additionally, 28 percent of U.S. consumers said they would be “very likely” to switch banks if they experienced recurrent instances of ATM unavailability. This is contrasted with a survey conducted by Level Four last year in the UK, which found that 38 percent of consumers would consider the move to another bank, dependent upon the extent of their bank’s network of faulty ATMs.    

These survey findings underscore the need for banks to improve the reliability of their ATM network. As key customer touch points, ATM network availability is of critical importance. In addition to consistently maintaining its ATM network, banks today must ensure that their ATM networks are thoroughly tested prior to deployment, and employ modern monitoring techniques to minimize ATM downtime and preserve customer loyalty.

Level Four’s BRIDGE:control product assists banks in ensuring ATM uptime by employing state-of-the-art methods to deliver reliability at the ATM.  Using techniques such as remote software maintenance, predictive hardware maintenance and direct-to-device diagnostics, BRIDGE:control is helping banks maximize their ATM uptime. Additionally BRIDGE:test enables banks to automate their software Quality Assurance testing, minimizing the chance of software failures which result in downtime.

“Consumers today demand a high level of service at every banking channel,” said Steven Lund, president of Level Four Americas LLC. “With 45 percent of consumers ranking ATM reliability as a determining factor in their decision to switch banks, savvy financial institutions will focus on improving increasing customer retention. Monitoring and testing solutions can improve ATM network uptime and reduce consumer frustration that leads to lost revenue.”

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À propos de Level Four

Level Four est un spécialiste des solutions ATM qui permettent aux banques et processeurs de libérer le potentiel de profit de leurs réseaux ATM. Depuis 1995, Level Four occupe la position de principal fournisseur mondial d’outils de test et de développement pour le canal ATM, avec son produit phare ATM Channel Development Suite. S’alignant sur la tendance à la technologie à normes ouvertes et se basant sur son engagement continu à apporter des améliorations dans le canal ATM, Level Four a fait son entrée sur le marché du logiciel ATM intégré en 2006 avec Level Four BRIDGE. Ce produit exploite le solide héritage technique de Level Four pour livrer la première solution d’architecture réellement distribuée pour le marché ATM. Level Four a établi une impressionnante base de clients parmi les banques et processeurs de paiements dans le monde entier, notamment Royal Bank of Scotland, Lloyds TSB, National Bank of Dubaï, Rabobank, LINK et Standard Bank of South Africa. Avec son siège social à Dunfermline, Level Four a des bureaux à Maidenhead, Dubaï et Charlotte NC.

Visitez le site Internet de Level Four à l’adresse www.levelfour.com

Pour plus d’informations, contact:

Martin Macmillan
Level Four Software Ltd
Tel: +44 (0) 1383 720 118
E-mail: martin@levelfour.com

Hotwire PR
Nicola Truman / Alexia Ward
+44 (0) 20 7608 2500
E-mail: levelfour@hotwirepr.com




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